Heroes in NBC’s TV 360

Beginning TODAY viewers will be invited to experience Heroes in a whole new way.  As Heroes watchers investigate on-air clues and learn new truths about the characters, their involvement will lead them to new platforms, including interaction with unique mobile content; a WAP (Wireless Application Protocol) site that one of the characters gives them access to; a special “two screen” application which provides a real-time experience; access to the fictional Primatech Paper company’s phone system; and significantly increased original content on NBC.com including secret files, hidden sites and original commentary from cast members added to each streaming episode.

The announcement was made by Jeff Gaspin, President NBC Universal Cable Entertainment, Digital Content and Cross Network Strategy.

“This is particularly exciting because it’s the most developed TV 360 application we’ve created for a scripted series, and the first to use this level of interactivity,” said Gaspin.  “‘Heroes’ has proven itself a hit on-air and online, and these extensions of rich, original content will allow our audience unprecedented access to new levels of the show as they dig deeper.”

Learn more about TV 360 here: www.nbc.com/heroes/360