The CW Announces 2008-09 Primetime Schedule

I think 2008-09 is going to be a break out year for The CW. With GOSSIP GIRL, the network has found its voice and identity. Yes, their voice and identity is that of a spoiled, privileged teen but if it works, it works. I mean when the cast of ONE TREE HILL seems old in comparison, well let’s just say The CW knows the demographic it’s going for.

Read on to find out a little more about the new series The CW will be launching: 90210, SURVIVING THE FILTH RICH and STYLISTA , and keep reading to see the network’s primetime schedule.

Check back soon for some of my highlights from last night’s CW Upfront party.

90210
An edgy, contemporary spin-off of the iconic drama “Beverly Hills, 90210,” the new 90210 looks at life through the eyes of Annie Mills (Shenae Grimes, “Degrassi: The Next Generation”) and her brother Dixon (Tristan Wilds, “The Wire”), whose first day at West Beverly Hills High School leaves no doubt they’re not in Kansas anymore. The Mills family, including dad Harry (casting TBD) and mom Debbie (Lori Loughlin, “Summerland”), has relocated to Beverly Hills to keep an eye on Harry’s mother Tabitha (Jessica Walter, “Arrested Development”), a feisty-but-faded former television star and a charter member of the Betty Ford Clinic. For Annie and Dixon, the awkwardness of being the new kids is made worse by the fact that their dad has taken a job as the high school principal. The school is one big culture shock for Annie, a sweet and friendly girl with a passion for the theater, and Dixon, a star athlete and scholar who was adopted by the Mills family after they took him in as a foster child. Annie and Dixon have a close sibling relationship, which they’ll need to help them cope with all the new cliques and classmates, including Naomi (AnnaLynne McCord, “Nip/Tuck”), a hot, spoiled, rich girl; Ethan (Dustin Milligan, “Runaway”), a popular jock whose abilities rival Dixon’s; Navid (Michael Steger, “The Winner”), an aspiring reporter who heads up the school’s daily newscast; and Silver (Jessica Stroup, “Prom Night”), a rebel who produces and stars in a YouTube-type video series. Even the faculty seems hip and sophisticated at WBHHS, such as smart and funny teacher Ryan Matthews (Ryan Eggold, “Dirt”) and beautiful guidance counselor Kelly Taylor (guest star Jennie Garth, the original “Beverly Hills, 90210”). The Mills family has just begun to realize how much their lives are about to change. 90210 is produced by CBS Paramount Network Television with executive producers Gabe Sachs & Jeff Judah (“Freaks & Geeks”). Mark Piznarski (“Gossip Girl”) is the director and executive producer of the pilot.

SURVIVING THE FILTHY RICH
Twenty-three-year-old Megan Smith (JoAnna Garcia, “Reba”) has a Yale education, a relentlessly positive attitude and a plan to conquer the world of journalism, despite the fact that she is currently slaving away at a tabloid rag. Megan’s plan is thrown off course when, in one whirlwind day, she gets fired, meets cosmetics mogul Laurel Limoges (casting TBD) and becomes the live-in tutor for Laurel’s twin teen granddaughters in the heady Palm Beach world of wealth and power. The girls, Rose (Lucy Kate Hale, “Bionic Woman”) and Sage (Ashley Newbrough, “The Best Years”), are beautiful, rebellious and less-than-thrilled with their new tutor, but Megan is determined to win them over as she enjoys the perks of her new job ─ breathtaking private suite, gorgeous convertible and live-in chef Marco (Allan Louis, “Stomp the Yard”). Even the neighbors are fabulous in Palm Beach, and Megan quickly catches the eye of Will (casting TBD), the wealthy and extremely hot dilettante who lives on the estate next door and just happens to be dating Megan’s estranged sister Lily (casting TBD). Completing this romantic quadrangle is Megan’s best friend Charlie (Michael Cassidy, “Smallville,” “The O.C.”), who is secretly in love with her. Despite her own complicated romantic and family relationships, Megan is committed to making a difference in the lives of her two headstrong charges as she navigates the treacherous waters of high society in Palm Beach.

STYLISTA
If “The Devil Wears Prada” were a reality show, it would be STYLISTA. Eleven aspiring fashion enthusiasts vie for a much-coveted editorial job with Elle magazine. They work as assistants to Elle’s Fashion News Director, Anne Slowey, a demanding but well-respected fashion icon. The competitors will carry out an assistant task and a fashion editorial assignment in each episode. Each week, in consultation with Elle’s Creative Director, Joe Zee, Anne fires one person, until the last assistant standing gets “promoted” to the coveted real-life job opportunity. The grand prize includes a paid editorial position at Elle magazine, a paid lease on a great apartment in Manhattan, and a clothing allowance at H&M, all for one year, valued at $100,000.

THE CW’s 2008-2009 PRIMETIME SCHEDULE

MONDAY
8:00-9:00 PM: GOSSIP GIRL
9:00-10:00 PM: ONE TREE HILL

TUESDAY
8:00-9:00 PM: 90210 (New Series)
9:00-10:00 PM: SURVIVING THE FILTHY RICH (New Series)

WEDNESDAY
8:00-9:00 PM: AMERICA’S NEXT TOP MODEL
9:00-10:00 PM: STYLISTA (New Series)

THURSDAY
8:00-9:00 PM: SMALLVILLE
9:00-10:00 PM: SUPERNATURAL

FRIDAY
8:00-8:30 PM: EVERYBODY HATES CHRIS
8:30-9:00 PM: THE GAME
9:00-10:00 PM: AMERICA’S NEXT TOP MODEL (Encore Presentation)