CASTLE: Summer Promo Brings the Fun
June 29, 2010 by Marisa Roffman
Look, we were a little annoyed with ABC’s marketing department for spoiling the “Justin has a girlfriend!” reveal on THE BACHELORETTE. Despite the internet blogs that had revealed the info months back, ABC had done a great job of initially keeping the dude’s identity on the DL. Then suddenly, bam, in your face.
But after seeing this amazing CASTLE promo? Yeah, we’re pretty much willing to forgive.
In the 30 second spot, CASTLE stars Nathan Fillion and Stana Katic are semi-in-character as they spout off series-appropriate words which describe the show and, quite often, their characters’ relationship. It’s fun, flirty and flashy, much like the show itself.
Check it out…
[youtube]http://www.youtube.com/watch?v=H7U0dkSLoQg[/youtube]
We wish more networks were this creative with their rerun promotion. Well done, Alphabet Net.
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Best promo ever…thanks for highlighting it!!
Of course! I got so giddy when I saw it last night. I LOVE GOOD PROMOS!
God, I’m such a fangirl.
Love those two! Comedy gold… Their promos are always fun and spunky!
SOOO excited for fall!!