HBO Max Execs Reveal May Launch, Subscription Price

HBO Max will debut in May 2020 and subscriptions will cost $14.99—with a twist.

Per HBO Max, “At launch, AT&T will immediately offer HBO Max to the roughly 10 million HBO subscribers on AT&T distribution platforms, at no additional charge. HBO Now direct-billed users who subscribe directly through HBONow.com will also have access to Warner Media’s HBO Max product. AT&T customers on premium video, mobile and broadband services will be offered bundles with HBO Max included at no additional charge.”

“With this entire company coming together, we will have one of the most robust collections of premium streaming content that will appeal to all demographics in the household, and be able to achieve incredible scale and reach right out of the gate,” said Robert Greenblatt, chairman of WarnerMedia Entertainment and Direct-to-Consumer, in a statement. “We couldn’t achieve this without AT&T’s unprecedented and enthusiastic support. When you live in a world with ‘dragons’ — it feels very good to have one of your own in the game!”

Will you be subscribing to HBO Max?

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