NBCU Reveals Peacock Launch Date, Price Point, Expanded TV Library

Peacock, the new NBC Universal streaming platform, will officially launch on as a preview to Comcast’s Xfinity X1 and Flex customers on Wednesday, April 15. Peacock will go wide on Wednesday, July 15.

The platform will have multiple tiers: Peacock Free (ad-supported current seasons, classic series); Peacock Premium (bundled for no cost to Comcast and Cox subscribers; $4.99 for everyone else) which will include the ad-supported library, early access to late night shows, original series, and more. Additionally, an ad-free option is available for a $5.00 upgrade for Premium customers or directly for $9.99 per month.

Additionally, Peacock has signed deals to stream multiple Dick Wolf series (including the current lineup of ONE CHICAGO, plus a trio of LAW & ORDER shows), TWO AND A HALF MEN, YELLOWSTONE, and more.

Here’s more details…

“•    Peacock Free: This free, ad-supported option will provide fans everywhere with more than 7,500 hours of programming. Peacock Free includes next day access to current seasons of freshman broadcast series, complete classic series, popular movies, curated daily news and sports programming including the Olympics, Spanish-language content, select episodes of marquee Peacock originals and tent-pole series, as well as curated Peacock streaming genre channels such as “SNL Vault,” “Family Movie Night” and “Olympic Profiles.”
•    Peacock Premium: Bundled at no additional cost to 24 million Comcast and Cox subscribers, this ad-supported option will additionally include full season Peacock originals and tent-pole series, next day access to current seasons of returning broadcast series, early access to late night talk shows, and additional sports – such as the Premier League – totaling more than 15,000 hours of content. Also available for $4.99 per month on all popular connected mobile and web devices for non-bundled customers.

The company expects to bundle Peacock Premium with additional partners in the coming months.

Premium customers can upgrade to an ad-free experience for an additional $5.00 per month, or any customer can purchase the ad-free experience directly for $9.99 per month.

“This is a very exciting time for our company, as we chart the future of entertainment,” said Steve Burke, Chairman of NBCUniversal. “We have one of the most enviable collections of media brands and the strongest ad sales track record in the business. Capitalizing on these key strengths, we are taking a unique approach to streaming that brings value to customers, advertisers and shareholders.”

“Peacock will provide consumers with a destination that goes beyond movies and television, aggregating a variety of content that fans want on one service,” said Matt Strauss, Chairman of Peacock and NBCUniversal Digital Enterprises. “By delivering timely and topical content like breaking news, live sports, and watercooler moments from late night, Peacock is uniquely bringing a pulse to the world of streaming that does not exist in today’s marketplace.”

TV ACQUISITIONS:
Peacock will stream the ratings juggernaut brands from Dick Wolf’s Wolf Entertainment, including “Law and Order,” “Law and Order: SVU,” “Law and Order: Criminal Intent,” “Chicago Fire,” “Chicago P.D.,” and “Chicago Med.” These dramas are consistently among the top-rated shows on television and among the most-streamed shows across platforms.

Peacock will also stream Paramount Network hit series “Yellowstone,” the record-breaking drama, licensed from ViacomCBS. “Yellowstone” is co-created by Taylor Sheridan and John Linson, and is co-produced by David Glasser’s 101 Studios. Additionally, “Two and a Half Men,” and “The George Lopez Show” from Warner Brothers were announced.

As previously announced, Peacock will offer some of the most popular NBC and classic TV series of all time, including “30 Rock,” “Bates Motel,” “Battlestar Galactica,” “Brooklyn Nine-Nine,” “Cheers,” “Chrisley Knows Best,” “Covert Affairs,” “Downton Abbey,” “Everybody Loves Raymond,” “Frasier,” “Friday Night Lights,” “House,” “Keeping Up with the Kardashians,” “King of Queens,” “Married…With Children,” “Monk,” “The Office,” “Parks and Recreation,” “Parenthood,” “Psych,” “Royal Pains,” “Saturday Night Live,” “Superstore,” and “Will & Grace.”

PEACOCK ORIGINALS:
Peacock has signed a multi-year partnership with Kevin Hart’s Laugh Out Loud network, which includes an equity investment in the company, a first look deal with LOL, and the distribution of LOL’s catalog on the service. As part of the agreement, Laugh Out Loud will produce a Kevin Hart stand-up comedy special and an original interview series called “Hart to Heart,” and a series of short-form content exclusively for Peacock.

Additional newly announced Peacock originals include Tina Fey-produced original series “Girls5Eva,” about a one-hit-wonder girl group from the 90’s that reunites to give their pop star dreams one more shot; international series from NBCUniversal International Studios, including drama thriller “The Capture,” fresh off its rating success on the BBC in the UK, and comedy “Lady Parts,” launching on Channel 4 in the U.K., as well as three highly anticipated new comedies from Sky Studios: “Intelligence” starring David Schwimmer, “Code 404,” and “Hitmen”; a racing series from Dale Earnhardt Jr.; and a behind-the-scenes documentary series that follows USA Basketball superstars on their journey to Tokyo, produced in partnership with the NBA.  
Previously announced Peacock scripted originals include comedies such as “Rutherford
Falls,” “Saved by the Bell,” “A.P. Bio,” “Punky Brewster,” and the movie spinoff “Psych 2: Lassie Come Home,” as well as dramas “Dr. Death,” “Battlestar Galactica,” “Brave New World,” “Angelyne,” and “Armas de Mujer.”

LATE NIGHT EARLY:
For the first time ever, fans will get exclusive early access to NBC’s acclaimed late night shows. Starting in July on Peacock Premium, NBC’s late night talk shows will be streaming on Peacock beginning at 8 p.m. ET with “The Tonight Show Starring Jimmy Fallon,” followed by “Late Night with Seth Meyers” at 9 p.m. ET.”

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