HBO Max to Launch in May

HBO Max will officially launch on Wednesday, May 27.

“Our number one goal is having extraordinary content for everyone in the family, and the HBO Max programming mix we are so excited to unveil on May 27th will bear that out,” said Robert Greenblatt, Chairman of Warner Media Entertainment and Direct-To-Consumer, in a statement. “Even in the midst of this unprecedented pandemic, the all-star teams behind every aspect of HBO Max will deliver a platform and a robust slate of content that is varied, of the highest quality, and second to none. I’m knocked out by the breadth and depth of our new offering, from the Max originals, our Warner Bros library and acquisition titles from around the world, and of course the entirety of HBO.”

“Consumers will quickly see that HBO Max is set apart by a foundation of loved brands built over decades but stitched together with a distinctive voice and product experience,” added Kevin Reilly, Chief Content Officer, HBO Max, President, TNT, TBS, and truTV. “Our team has meticulously selected a world class library catalogue and collaborated with top creators across all genres to offer a monthly cadence of original series and movies that we will program and promote for cultural impact.”

“It is thrilling to be approaching the launch of HBO Max so we can finally share the first wave of content our teams have been developing in partnership with a group of unparalleled creators,” said Sarah Aubrey, Head of Original Content, HBO Max. “The originals slate available at launch represents a diverse range of unique voices emblematic of the quality and scope of our programming still to come.”

The original programming available at launch include the scripted Anna Kendrick-led comedy LOVE LIFE, documentary ON THE RECORD, ballroom competition LEGENDARY, series CRAFTOPIA, a new LOONEY TUNES CARTOONS, and THE NOT TOO LATE SHOW WITH ELMO. (The FRIENDS unscripted reunion, which was supposed to be available at launch, is now projected to debut summer/fall, but it’s dependent on filming restrictions lifting.)

Library content available at launch includes THE BIG BANG THEORY, FRIENDS, new DOCTOR WHO, RICK AND MORTY, THE O.C., PRETTY LITTLE LIARS, SESAME STREET, ANTHONY BOURDAIN: PARTS UNKNOWN, and HBO shows. Shows like SOUTH PARK, GOSSIP GIRL, and THE WEST WING will be available within the first year.

Here’s what to expect from the shows…

“CRAFTOPIA
Craftopia is an epic kids crafting competition show hosted and executive produced by YouTube influencer Lauren Riihimaki aka (LaurDIY). Creating and demonstrating crafts to over 8.9 million subscribers on her YouTube channel, LaurDIY has been deemed the “millennial Martha Stewart” by Forbes. On Craftopia, 9 to 15-year old contestants put their imaginations to the test and make their crafting dreams come true in a magical studio. After racing to fill up their carts with inspiring materials from the studio “store,” crafters meet larger-than-life challenges, making truly inventive and amazing creations in order to take home the ‘Craftrophia.’

Craftopia is executive produced by Rhett Bachner and Brien Meagher for B17 Entertainment.

LEGENDARY
Pulling directly from the underground ballroom community, voguing teams (aka “houses”) must compete in unbelievable balls and showcase sickening fashion in order to achieve “legendary” status. The cast includes MC Dashaun Wesley and DJ MikeQ as well as celebrity judges Law Roach, Jameela Jamil, Leiomy Maldonado, and Megan Thee Stallion. From Scout Productions, Emmy Award ® winners David Collins (Queer Eye), Rob Eric (Queer Eye) and Michael Williams (Queer Eye) serve as executive producers. Jane Mun (People’s Choice Awards, MTV Music Awards, America’s Best Dance Crew) and Josh Greenberg (Lip Sync Battle, Sunday Best, America’s Best Dance Crew) serve as executive producers and showrunners.

LOVE LIFE
Love Life, the first full-length scripted series to star Oscar® nominee Anna Kendrick, is about the journey from first love to last love, and how the people we’re with along the way make us into who we are when we finally end up with someone forever. This fresh take on a romantic comedy anthology series is from creator and co-showrunner Sam Boyd (In a Relationship) and is produced by Lionsgate Television and Feigco Entertainment. The series will follow a different protagonist’s quest for love each season, with each half-hour episode telling the story of one of their relationships. Anna Kendrick (Pitch Perfect, A Simple Favor) stars in the first season along with Zoë Chao (Downhill, Strangers), Peter Vack (Someone Great, The Bold Type), Sasha Compere (Miracle Workers, Uncorked), and Lesley Manville (Phantom Thread, Another Year).

Kendrick serves as an executive producer alongside Paul Feig (A Simple Favor, Bridesmaids) and Dan Magnante (Someone Great). Sam Boyd, who wrote the pilot and directs, also executive produces with co-showrunner and executive producer Bridget Bedard (Transparent and Ramy).

LOONEY TUNES CARTOONS
Looney Tunes Cartoons, an all-new series from Warner Bros. Animation starring the cherished Looney Tunes characters. Looney Tunes Cartoons echoes the high production value and process of the original Looney Tunes theatrical shorts with a cartoonist-driven approach to storytelling. Marquee Looney Tunes characters will be featured in their classic pairings in simple, gag-driven and visually vibrant stories. The new series will include 80 eleven-minute episodes, each comprised of animated shorts that vary in length and include adapted storylines for today’s audience. Fans can also look forward to holiday-themed specials. Looney Tunes Cartoons is produced by Warner Bros. Animation and features a talented group of voice cast members including Eric Bauza, Jeff Bergman and Bob Bergen. Pete Browngardt (Uncle Grandpa) and Sam Register (Teen Titans Go!) serve as executive producers.

THE NOT TOO LATE SHOW WITH ELMO
Elmo is the host of his very own talk show and he’s going to bring you some (not-too-late) fun with an all-new, celeb-studded talk show series. This brand-new “primetime” series brings familiar Sesame Street friends like Elmo, Cookie Monster, celebrity guests, and laughs the whole family can enjoy! Elmo will interview guests such as fellow late-night hosts Jimmy Fallon and John Oliver, comedian John Mullaney, New York Times best-selling author Kwame Alexander, actress Blake Lively, and award-winning musical acts Lil Nas X and The Jonas Brothers.

The Not Too Late Show with Elmo is produced by Sesame Workshop.

ON THE RECORD
Directed and produced by Kirby Dick and Amy Ziering (The Hunting Ground, The Invisible War), and first reported by the New York Times, On The Record presents the powerful haunting story of music executive Drew Dixon (collaborator on hit records by Method Man and Mary J. Blige, Estelle and Kanye West, and Whitney Houston) as she grapples with her decision to become one of the first women of color, in the wake of #MeToo, to come forward and publicly accuse hip-hop mogul Russell Simmons of sexual assault.

The documentary, which premiered at the 2020 Sundance Film Festival to rave reviews, chronicles not only Dixon’s story but that of several other accusers – Sil Lai Abrams, Sheri Sher– delving deeply into the ways women of colors’ voices are all too often silenced and ignored when they allege sexual assault; as well as the cultural forces that pressure them to remain silent.

On The Record is produced by Dick and Ziering’s Jane Doe Films with Dan Cogan, Geralyn Dreyfous and Jenny Raskin for Impact Partners, Regina K Scully for Artemis Rising, Ian Darling for Shark Island Institute and Abigail Disney for Level Forward serving as executive producers. The creative team includes producers Jamie Rogers and Amy Herdy.”

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