30 ROCK Stars to Reprise Their Characters for NBCU Upfront Primetime Special

30 ROCK is returning to NBC—with a twist.

The comedy’s iconic characters—Liz Lemon (Tina Fey), Jack Donaghy (Alec Baldwin), Tracy Jordan (Tracy Morgan), Jenna Maroney (Jane Krakowski), Kenneth Parcell (Jack McBrayer), and more—will return for a one-time event to celebrate NBCUniversal’s 2020-2021 lineup.

The hour-long, commercial-free special will premiere Thursday, July 16 on NBC, with rebroadcasts on USA Network, Bravo, E!, Oxygen, SYFY, and CNBC, as well as available to stream on Peacock on Friday, July 17.

“We’re all happy to have this excuse to (remotely) work together again for NBC,” said Tina Fey and Robert Carlock, Executive Producers, 30 ROCK, in a statement. “To quote Kenneth the Page, there are only two things we love in this world, television and everyone.”

“At NBCUniversal, we’re excited to produce an Upfront that reflects a new reality and celebrates our relationship with viewers and advertisers alike,” said Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal. “Historically, this event is about the future of programming; this year, it’s about the future of our industry—a future where we can meet audiences wherever they are, with the stories that move them. As the old saying goes… when life hands you Lemon, have her host the Upfront!”

“We put our fans first in everything we do at NBCUniversal, so of course our audiences are at the heart of our reimagined Upfront experience,” said Josh Feldman, Executive Vice President, Head of Marketing & Advertising Creative, NBCUniversal. “This very special 30 Rock event will bring together video, advertising, and humor to show the world the power of One Platform in a whole new way.”

According to NBC, the special “will feature guest appearances from talent from across its portfolio and platform, and will highlight new and returning programming from NBC, Telemundo, USA Network, SYFY, E!, Bravo, and more, from Entertainment to Sports to News. The special is produced by Broadway Video and Little Stranger, Inc. in association with Universal Television and NBCUniversal Creative Partnerships. Oz Rodriguez (Saturday Night Live) will direct the special.”

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