CHERRIES WILD: Fox and Pepsi Team Up for Jason Biggs-Hosted Game Show
December 16, 2020 by Marisa Roffman
Fox has teamed up with Pepsi (yes, Pepsi) for a new game show CHERRIES WILD, that will bow Sunday, February 14 at 7/6c.
The show, created by Wes Kauble and hosted by Jason Biggs, “will feature two rounds of pop culture trivia gameplay – during which a team of two contestants will try and ‘Solve the Slots’ in hopes of getting one step closer to winning the $250,000 jackpot. At the end of each episode, when they spin the reels on the enormous slot machine, contestants will attempt to capture all five Wild Cherries to win the ultimate prize.”
“We are excited to partner with our longtime friends at Pepsi on CHERRIES WILD. This is a bold concept that best illustrates the limitless possibilities that can be accomplished when two great brands join forces to deliver audiences a wildly entertaining program and an equally dazzling product,” said Rob Wade, President, Alternative Entertainment & Specials, FOX Entertainment, in a statement. “With the always charming Jason Biggs at the helm, CHERRIES WILD is a refreshing twist on the classic trivia game show.”
“Now more than ever, consumers are looking for content that entertains them in new ways and formats, as the media landscape continues to rapidly evolve. I couldn’t be more excited for Pepsi to collaborate with FOX Entertainment on a new, primetime gameshow that will deliver exciting and engaging content for fans at home,” said Todd Kaplan, Vice President of Marketing at Pepsi. “Pepsi Wild Cherry fans have an unlimited sense of possibility, so bringing that idea to life through a show like CHERRIES WILD, where consumers will face off with a three-story tall slot machine, will be a great way to put people to the test to see who will win big.”
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