The CW Adds Saturdays to Primetime Lineup

The CW is adding Saturday nights to its lineup, the network announced.

The first Saturday with original primetime programming will be Saturday, October 2, with night one of the IHEARTRADIO MUSIC FESTIVAL (at 8/7c), with night two of IHEARTRADIO MUSIC FESTIVAL airing on Sunday, October 3 (8:00-10:00pm ET/PT).

The network’s new Saturday programming will be announced later.

“As The CW expands and thrives, so do our affiliate partners, and everyone sees the tremendous value and the clear excitement behind the opportunity to brand and identify as a seven night network on both a national and local level,” said Betty Ellen Berlamino, Executive Vice President, Distribution, The CW, said in a statement. “The addition of more original programming to our Saturday primetime line-up coupled with our stations ability to now program the Monday through Friday daytime block is a win-win for all parties.”

“Becoming a seven-night-a-week network has been a long-standing goal for everyone here at The CW, and in an extremely tight broadcast environment, the ability to expand our primetime by two more hours each week is a dynamic shift that will be gladly welcomed by our clients and the agencies,” said Rob Tuck, Executive Vice President, National Sales, The CW. “Following the recent industry trend which has seen considerable contraction on a linear basis, The CW will buck that trend this season by adding a new night of original programming, creating new opportunities for us going forward.”

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