DAYS OF OUR LIVES Moving From NBC to Peacock

DAYS OF OUR LIVES is getting a new home.

The daytime drama, which has aired for 57 years, will move from NBC to streamer Peacock on September 12.

“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming in a statement. “With a large percentage of the DAYS OF OUR LIVES audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”

Peacock is no stranger to the DOOL brand, having aired two installments of the limited series DAYS OF OUR LIVES: BEYOND SALEM.

This marks the end of an era, as NBC will now have no daytime soaps. (CBS is the home of THE YOUNG AND THE RESTLESS and THE BOLD AND THE BEAUTIFUL; ABC has GENERAL HOSPITAL.)

Vulture was first to report the move.

RELATED:

• DAYS OF OUR LIVES: BEYOND SALEM: Peacock Reveals Season 2 Trailer
• DAYS OF OUR LIVES: BEYOND SALEM Season 2 Adds Eileen Davidson, Loretta Devine, Christopher Sean, and More
• BEYOND SALEM: Peacock Orders Season 2, Adds Kristian Alfonso and Peter Reckell

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