Peacock Premium Plus Adds NBC Affiliate Livestream
November 8, 2022 by Marisa Roffman
Starting on November 30, Peacock Premium Plus users will be able to watch a livestream of NBC programming. While previously the livestream was available for certain events, the feed will now run 24/7—via the user’s local affiliate station—allowing viewers to watch news, primetime shows, sports, etc., as they air rather than waiting for them to be available on demand.
“With Peacock’s local affiliate livestream, our subscribers are getting the unique combination of the ad-free on-demand content they love with the local news and NBC programming that is already part of their daily life,” said Kelly Campbell, President, Peacock and Direct-to-Consumer, NBCUniversal, in a statement. “NBC affiliates have long been an integral part of local communities, and we look forward to being another point of connection and engagement for those communities across the country.”
“Our Affiliates have always been terrific partners as our industry evolves to meet our consumers’ expectations and viewing habits,” said Philip Martzolf, President, NBC Affiliate Relations. “This is an exciting new offering that expands our best-in-class broadcast and local programming to new audiences.”
“Our NBC Affiliate stations are trusted destinations for our viewers to be entertained and informed,” said Eric Meyrowitz, Executive Vice President, Hearst Television and Chair, NBC Affiliates Board. “This partnership elevates our commitment to our audiences by giving them another place to receive our local and NBC broadcast programming alongside Peacock’s original and unique content.”
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