NBC Sets TOBY KEITH: AMERICAN ICON Concert Special

NBC will honor Toby Keith with a two-hour concert special, TOBY KEITH: AMERICAN ICON, on Wednesday, August 28 at 9/8c.

The special will include musical performances from Luke Bryan, Eric Church, Ashley McBryde, Parker McCollum, Jelly Roll, Darius Rucker, Carrie Underwood, Lainey Wilson, The War And Treaty, and more. The artists will perform Keith’s greatest hits as well as their original songs.

Keith was diagnosed with stomach cancer in 2021; he died in 2024 at the age of 62. According to the network, during his career, Keith “amassed 42 top-10 hits, 33 #1’s, 44 million albums sold, 100 million BMI performances and more than 10 billion streams largely on the strength of his own songwriting and producing. Keith’s influence crossed generations and his legacy reached around the globe with songs that include ‘Should’ve Been a Cowboy,’ ‘How Do You Like Me Now?!’ ‘Courtesy of the Red, White & Blue (The Angry American),’ ‘I Love This Bar’ and many more.”

According to NBC, “Tickets for the concert go on sale Friday, June 28 on Ticketmaster. A portion of the ticket sales will benefit The Toby Keith Foundation’s OK Kids Korral, a cost-free home for families of children dealing with critical illnesses, and Monroe Carell Jr. Children’s Hospital at Vanderbilt, one of the nation’s leading children’s hospitals and the top rated in the Southeast.”

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