SUPERSTORE Creator Explains the Show’s Unconventional Original Title

SUPERSTORE — “Pilot” — Pictured: (l-r) Colton Dunn as Garrett, Ben Feldman as Jonah, America Ferrera as Amy, Nichole Bloom as Cheyenne — (Photo by: Trae Patton/NBC)

Naming anything is difficult, but when it comes to a show, the pressure is immense: you have to appropriately capture what the show is, and, if possible, do it in the exact correct amount of words so it can be easily referenced, but not be forgettable.

For NBC’s SUPERSTORE, the title fits. It’s clear it’s about a big-box store and about the ensemble versus singling out a character or characters. But when Justin Spitzer was creating the comedy, he originally had a very different name in mind. Read more