THE CHAIR: STARZ Releasing Five Episodes Pre-Official Launch
August 28, 2014 by Marisa Roffman
Filed under The Chair
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Starz is releasing five episodes of its upcoming documentary series, THE CHAIR, early to subscribers via Starz Play and Starz VOD.
“Starz is making the first five episodes of THE CHAIR available on the same day of the television premiere of the series to reach a young adult population that is in the vanguard of ‘bingeing’ on shows as their preferred method of viewing,” said Chris Albrecht, CEO of Starz in a statement. “Starz is always interested in moving the premium programming model forward with strategies that are attuned to the projected audience demos of the show. We are once again utilizing an exposure tactic that has intrigued us since we first did it with last year’s limited series DANCING ON THE EDGE.”
THE CHAIR is a unique series that follows the filmmaking process as two first-time directors attempt to make their own separate films — from the same script.
The series officially debuts on Starz on Saturday, September 6th at 11 PM.
Will you be checking out THE CHAIR early?
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